We know your hair, nails, and skin deserve the best! That’s why W Salon Spa & Wine Bar uses only the highest quality products that you won’t find in drugstores. Diversion has become a “four letter word” in the professional beauty industry. Yet, it is surprising that so many people don’t understand what diversion really is and how it affects the industry. In the beauty industry, diversion is the sale of professional salon products outside of their normal channels of distribution, otherwise known as a “grey” markets. Since there is no assurance of proper distribution in “grey markets,” there is also no assurance that the product in the bottle matches the product packaging. Diverted products can be diluted, mishandled, out of date, or even replaced with another product. Genuine professional hair products are sold only in authorized salons. Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. W Salon guarantees the quality of all professional products that are sold in the salon to be true and authentic.